The TATA's 1 Lakh car has now been established as the cheapest car in the World till date. It was one of the Most awaited Products of our times. The fantasy of launching a product with a Magical price, one that drastically knocks down the base price to a new low, compelling all competitors to run helter skelter redrawing every known and unknown marketing strategy. While this magical round figure with 1 and corresponding zeroes have fascinated many, few targets hv been achieved and few are still in the Pipeline.
Rs. 100000/- Tata's Nano
Rs. 10000/- Home PC
Rs. 1000/- Mobile Phone
Rs. 100/- Monthly Broadband Connection
Rs. 10/- Chota Recharge
Re. 1/- One India plan (Phone call to all over India.)
If this goes on, I will have to bid my used underwears on Ebay for 10p onwards :-(
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